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Castiron
High Alpha Studio
website
Castiron is an e-commerce company that helps independent cooks, bakers, and food artisans start, build, and grow their businesses.
My Role
Design System
Discovery
Product Design
Research
Discovery
Product Design
Research
Team
CEO/Founder
Chief Technology Officer
Head of Product
Chief Technology Officer
Head of Product
Timeline
6 Months
2020 - 2021
2020 - 2021
0-1 Ecommerce Platform
Online shop builder that enables kitchen-based creators to quickly establish an online presence and sell directly to their customers.
Ordering experience for consumers.
Outcomes
Over the course of six months, we planned and designed the complete end-to-end experience for both the consumer storefront and the kitchen-creator store setup. The team had a complete picture of everything required to build and launch the MVP.
100%
of MVP Designed & Scoped
V1 Design System
Completed to Support Scalable Growth
The Challenge
Kitchen-based creators looking to grow their businesses beyond the farmer's market needed a way to set up an online shop without technical skills. During discovery in High Alpha Sprint week, we found that many creators were using direct messages on social media or online forms to take orders. In many cases, creators spent more time managing orders than crafting their creations in the kitchen.
Checkout experience for consumers.
The Process
For this product MVP, staying close to our future users was especially important. We held weekly meetings with kitchen-based creators who baked, proofed, fermented, frosted, and sprinkled their creations. Hearing their challenges and needs was essential to designing a platform that genuinely solved their pain points and would help them grow their businesses. I also collaborated closely with the CEO and founding team throughout the design process.
Inspiration and UI exploration.
Solution
I designed an online platform that allows creators to sign up and launch an online shop quickly. By creating a template with straightforward customizations, we empowered creators to personalize each page with minimal effort. We also provided customizable domains and handled payments for creators without requiring any technical skills.
Platform home page for kitchen-based creators.
Website configuration experience for kitchen-based creators.
Product list experience for kitchen-based creators.
Product setup experience for kitchen-based creators.
